Wednesday, 10 April 2013

Corporate Event Planning: Five W’s and 1H Approach


A number of questions pop up in your mind while planning a conference. The level of planning can take your event on the top or turn it into a flop. The need of the hour is to avoid a hazy approach and have a clear mind. Answers to who, what, where, when, why + how will help to plan an event that won’t disappoint you. Here are five questions that one should consider while planning an event at corporate venues London.

What-the Nature of Event?
First, think of what type of event it is. The nature of event will help to make important decisions regarding the venue, invitees, food, and a lot more. For example, if it’s a business conference, a well-appointed conference centre is the right choice while for a corporate summer party, a cruise, or a rooftop garden will be more inviting option.

Who-the Audience?
Once you know the nature of the event, it’s important to know the audience. Reflect who will be attending the event. Once the number of invitees is decided, you can start looking for suitable venues. Depending upon the nature of the event, decide whether the event should be informative and formal or entertaining and engaging for the guests.

When-the Date and Time?
When you know the audience, it’s easy to decide what date will be suitable for them. Give the invitees plenty of time beforehand so they can schedule the event in their calendar. Make sure that the event doesn’t clash with other holiday festivities or sporting events in the area. Also, ensure that the event is not in the afternoon as you will have to make special efforts to keep all eyes open.

Where-the Venue?
Find a suitable location and venue on your desired date. Good rule of thumb is to start looking for potential venues well ahead of time. It will ensure that you get the desired venue on desired date. Finding a venue is of no use if it’s not available on desired date. Finding a venue in London is not a hard row to hoe as choices are endless. But planning ahead is essential.

Why-the Event’s Purpose
Think what you want to achieve from the event. Whether the event is to build team spirit, for entertainment, or to impress clients; establish clear objectives before making any plans. If there are already conflicts in the team, a competitive outdoor activity may not be best suited but it can be used for an event planned solely for entertainment and fun.

How- Execution of Plans
Have a clear idea of how you want to carry out the event. The answers to five W’s will help to establish an agenda to follow.

Researching these five W’s and 1H will enhance the chances of the success of the event.

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