Opening a new office in London is a big and adventurous step for every entrepreneur. It implies that your business is on the upward swing. As such, it is good news; you should celebrate it with an office opening party. An office opening party is a great way to spread the word about your business ventures and to forge formidable relationships with your present and prospective clients.
However, planning assumes an utmost importance in corporate parties, whatever their nature may be. More so, if the party is related to your new business ventures in London. These parties can be a springboard for your business development. Choosing the best London corporate venues is not the only thing, which you have to do to make your office opening party a grand affair in London. There are some other factors too which you should keep in mind.
Formulate the Basics (Four Ws)
You should have a thorough knowledge of the four Ws i.e. Why, Who, When and Where.
Why: What is the objective of your office opening party? Do you want to strengthen the ties with your present business partners or you have potential partners in mind? Sorting this question in your mind will help you in identifying the potential invitees.
Who: As mentioned above, the invitees to your office party in London will depend on the objective of your party. Most probably, you will have both the present business partners and the prospective ones in your mind. Therefore, keep a list handy well in advance and plan according to it.
When: This is probably the most important thing to consider. You should keep in mind that your invitees are businesspersons. Therefore, plan your party between Tuesday and Thursday, as Monday and Friday are the busiest days of the week.
The time of your party should also be coordinated with your invitees’ schedule. The period between mid-mornings and mid-evenings is the best time to hold an office opening party as your invitees will have sufficient time to attend your affair.
Where: A corporate venue will be ideal for hosting your office opening party. Because it is a corporate affair, therefore, you should choose a venue, which has all the facilities coupled with the facility of an in-house catering and management staff. Corporate venues like Lion Court Conference Centre, Grand Connaught Rooms, The City of London Club and so on can be chosen for your corporate affair in London.
Make the Affair Fun-Filled
Having an office opening party does not mean that all the time at the party is devoted to the flattering praises for your ventures. This creates a negative perception about the company. Instead, inculcate the touch of festivity to your corporate affair. You can hire a DJ or may opt for some stand-up performers. This will ensure that your party does not bore your invitees.
Appreciate the Time Given by your Invitees
Let the centre of your party be your business partners and not your company. Handing down some promotional incentives will go a long way in securing goodwill amongst your partners especially the potential ones. You can give discount coupons to your invitees. However, make sure that your business cards are placed on the samples and the coupons.
Office opening party is a great way to strike new business alliances. Take a clue from these ideas and make sure that your affair results in new business opportunities for your company.